China fashion week 2019: the fashion system looks towards Asia
14-17 January in Hong Kong is taking place China fashion week 2019. Even if you are a fashion addict maybe you wouldn’t imagine that 1,400 exhibitors from all over the world join this fashion show in Asia. The Hong Kong Fashion Week 2019 for Fall/Winter is becoming an important meeting point for the fashion industry. It supplies as well as showcasing finished garments and accessories. The 50th edition of the fair organized by the Hong Kong Trade Development Council (HKTDC), is staging at the Hong Kong Convention and Exhibition Centre. Hong Kong is still confirming its position as the unrivalled sourcing hub for global fashion traders and retailers.
What’s new in China fashion week 2019?
The Hong Kong Footwear Federation showcased its latest shoe designs with a fashion parade. Thi is the most important new of this edition of the fair. But some of the news of the last year were also re-proposed and renewed. After the successful debut in 2018 of the Corporate Fashion and Uniforms zone, this returned in 2019. Service providers who looks for apparel suppliers for frontline staff appreciate this zone. Shoes, bags, jewellery and every kind of fashion items also returned in 2019 with The World of Fashion Accessories.
Hong Kong Fashion Week: not just high fashion
Conventional zones such as Womenswear and Knitwear still presented some basic mass merchandise. Meanwhile special product zones are set to feature the latest designs on offer such as:
- Fashionable Sportswear,
- Thermal Clothing,
- Bridal & Evening wear,
- Intimate wear,
- Swimwear.
The International Fashion Designers’ Showcase presents masterpieces from all over the world at one glance by incorporating designs from 60 international designers. Moreover, other zones like Trade Services provide comprehensive supply options and services for the industry.
Designers launch their creations at China Fashion Week 2019
Peopole can’t wait to attend fashion parades and the Fashionally Presentation. During the fair, these shows open the doors for designers to launch their latest collections. This is a very important chance to raise brand awareness.
So many spotlight events are streamlined to generate industry synergy. This is useful for the exhibitors to connect with global buyers, but also for industry leaders and experts to share their insights on upcoming fashion trends. During workshop and seminars the participants can engage in synergistic exchanges at the popular Networking Reception to extend business networks with industry elites.
The story of China/Hong Kong fashion week
The Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong’s businesses. Established in 1966, it has 50 offices globally, including 13 on the Chinese mainland. HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. It organises international exhibitions, conferences and business missions to provide companies with business opportunities on the mainland.
